Complete & Concise - Marketing Management

This summary is for the MG4E2 Marketing Management course at the London School of Economics (LSE).

This summary is part of the MiM Summer Exams bundle (26% discount).

Are you looking for a convenient overview of the theory covered in the Marketing Management course? Then this summary is for you. It aims to cover 95% of theory in as short a summary as possible, perfect for revision or to use while practicing exams. The summary comes as a fully searchable PDF file, ideal for use during revision.

Because the marketing management course is very extensive, the summary does not include the book chapters. The index of the summary gives an overview of topics by week and can be used to look up theory during the open book exam. I recommend that you familiarise yourself with the summary first by practicing past papers with it.

The summary includes (50 pages):

• Core: All weeks of lectures including relevant examples and figures
• Core: A summary of all essential papers
• Extra: Seminar notes
• Extra: mind map that relates all concepts of the course to each other and points you to the relevant parts in the summary (comes in a full-colour and B&W version for printing)

The full index is available below.

[continued below the previews]

About me
I have been creating summaries of university courses for close to 6 years now and have developed a tried-and-proven method of condensing courses down to their core. The complete & concise summary now covers over 15 courses. I have sold 100+ summaries over the course of 2020-2021 and am dedicated to providing excellent value.

Who this is for
Due to the conciseness of the summary, it is best used by students that kept up during the course period itself and want to have a good overview of the theory. However, particularly in recent years, it is also suited for use when (re)watching recorded lectures.

Who this is not for
If you are expecting a summary to cover every single detail of the course and have not studied the course before picking up the summary, then you are going to find the summary too concise.

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